Insights
Notes on packaging that works.
How packaging communicates, how it gets produced, and how it carries into Amazon and Shopify, written from real projects.
- Hierarchy · 3 minPackaging Hierarchy: What a Shopper Must Understand First, Second, and ThirdEvery front panel answers questions in a fixed order. Hierarchy is the decision about which question gets answered first, and which can wait.
- Production · 3 minProduction-Ready Packaging Artwork: What Print-Ready Actually RequiresA good-looking comp is not a print file. Here is what separates artwork that looks finished from artwork a printer can actually run.
- Dielines · 3 minPackaging Dieline Design: What a Dieline Is and What Belongs on ItThe dieline is the technical drawing your artwork has to obey. Understanding what it shows changes how you design every panel.
- Production · 3 minCommon Packaging Design Mistakes That Fail on Shelf or on PressMost packaging failures are predictable. They fall into two groups: the pack does not communicate, or the file does not survive production.
- Amazon · 3 minAmazon Packaging Design: Making a Pack Work as a Main Image and ThumbnailOn Amazon, your package is often the main image. That means the front panel has to work at a size far smaller than anyone designs at.
- Amazon · 3 minAmazon Product Images: The Job of the Main Image and Each Secondary ImageA strong image stack is not seven nice pictures. It is a sequence where each image answers one question a buyer has before they purchase.
- Amazon · 3 minAmazon A+ Content Design: Extending Your Packaging System into ModulesA+ Content works best when it feels like the package unfolded onto the page. Your packaging system already contains most of what you need.
- SKU systems · 3 minPackaging Systems for Multiple SKUs: Building a Modular Matrix That ScalesA product line needs a system, not five separate designs. The trick is deciding what stays fixed and what is allowed to change.
- Ecommerce · 3 minFrom Packaging to Ecommerce: One Visual System from Pack to Product PagePackaging, marketplace images and your own store are usually designed separately. They work better when they are built from one system.
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